|
| |
| |
 |
| The Challenge |
- Broaden Emergen-C appeal (New Users)
- Modernize funky packaging
- Communicate year-round positioning
|
| The Solution |
- Cleaner communication hierarchy
- More impactful flavor imagery
- Season-specific usage boxes on panel
|
| The Results |
- New outlets, new distribution (More Relevant)
- Platform for summer bottled water displays
- Platform for Immune Defense introduction
|
|
 |
| |
| |
Just a few of our success stories... |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
