BALANCE
Nutrition Energy Bar

The Challenge

• Position Balance Bar as leader in category
• Communicate a category growth plan for retailers
• Control distribution assortment within segment

The Solution

• Provided simply selling story for brand sales team
• Gained entry with 2 facts; HH penetration & usage
• Integrated story into distribution optimization program

The Results

• +46% increase in brand sales (Factory)
• Controlled plan-o-grams in 14 major retailers
• Supported story for sales of brand to Kraft
• Marginalized competitor for lack of information