BARBARA'S BAKERY

The Challenge

• Educate retailers on growth of Barbara’s products
• Need to energize brand in buyer’s mind
• Need to make data visually easy to digest

The Solution

• Production of one-page sell sheets by product
• Visual story of Barbara’s growth contribution
• Each sheet ended with call to action

The Results

• Increased distribution by +22 ACV points
• +31% increase in $ sales on emerging lines
• Greater data usage by Barbara’s sales team