EMERGEN-C
Super Energy Booster

The Challenge

• Broaden Emergen-C appeal (New Users)
• Modernize funky packaging
• Communicate year-round positioning

The Solution

• Cleaner communication hierarchy
• More impactful flavor imagery
• Season-specific usage boxes on panel

The Results

• New outlets, new distribution (More Relevant)
• Platform for summer bottled water displays
• Platform for Immune Defense introduction